The domain name you use for your website is one of the most important decisions you’ll need to make as a website owner. Your brand’s reputation can be negatively impacted if you choose poorly.
How do you find the ideal domain name? The purpose of this post is to give you a better idea of the end.
Let’s dive right in!
Why is your domain name so critical?
- You’re making your first impression. Whenever a visitor visits your site, the first thing they will see is your URL. Deciding a good domain name can make a positive impression on visitors, whereas deciding a bad one can send them running away.
- The effect is on SEO. Keywords in your domain name can still improve your SEO ranking, even though exact match domains (EMDs) are no longer necessary.
- Branding is defined by it. This is the opportunity to brand your domain name – we’ll talk about it in a moment. Brand recognition can be increased by picking the right domain name.
The importance of a domain name cannot be overstated.
What is the best way to choose a domain name? We will share exactly that with you today.
How to Choose the Perfect Domain Name?
1. Select the right domain extension (.com, .org, .net)
The .com extension is still the best choice when deciding your domain name. There are 37% of domains with the “.com” extension, according to a study by Domain Name Stat.
What’s the reason? There are several extensions, but “.com” is probably the most familiar.
The “.com” extension will probably do better for your website than the “.net” or “.org” extensions. This is the safest option.
We recommend .com. It’s okay if it’s taken, but go with .org or .net if it isn’t. We suggest you brainstorm a new domain name if these are also taken. Do not use extensions like “.club”, “.space”, “.pizza” and similar ones.
2. Choosing a brand over a generic
Generic is always inferior to creative and brandable. It’s your domain name that people will use to find, remember, and share your company online. A brand’s foundation is its message. A brandable domain name differs from a generic domain name in the following ways:
Unlike generic domain names which contain a lot of keywords and are difficult to remember, brandable domain names stand out from the competition. Are you familiar with the differences between Healthinsurance.net, Newhealthinsurance.com, and Healthinsurancesort.com? It’s probably not, isn’t it?
There is nothing original about these. There is no meaning to them. Insurance.com isn’t talked about much. It will blend even more into the background with variations of the word “insurance.”.
Websites like Anthem.com and UnitedHealthCareOnline.com stand out because they support a cause. There is a trust factor there when individuals hear certain domain names.
Here are some tips for choosing a domain name that will be more memorable:
- Words should be created. New catchy words can be created by you. Those are the actions Google, Bing, and Yahoo took.
- You can use existing words. When you’re looking for words to fit your brand, you can use a thesaurus.
- Make use of domain name generators. These tools help you develop a unique, brandable domain name from your initial domain ideas. Here are some of our favourite domain name generators (we’ll highlight some later on in the post.)
3. The shorter, the better
It’s generally better to have a shorter domain name. The most common length of a name is approximately 12 characters, according to Domain Registration.com.
An indication of a site’s popularity is the amount of traffic it receives.
Your domain name should be concise based on this data.
Keep it short and sweet – 6-14 characters is best. Probably the short domain names have been taken a long time ago and have been sold for thousands of dollars. Make it brandable if you can’t find anything short.
Our own site – is exactly 8 characters.
4. You should ensure that it is easy to type
Here are some of the world’s most popular websites. Can you think of anything? The top search engines are Google, Facebook, Twitter, Instagram, Yahoo, CNN, etc. All of them are easy to spell, which is one thing they have in common.
The domain name should be easy for your visitors to type. There is too much complexity in spelling if you have to explain it twice! In addition, potential visitors don’t want to be taken to another website by mistyping your domain!
You can test this easily by…
You can ask ten people to spell out your potential domain name. The spelling should be simplified if more than one person struggles.
5. It Should Be Easy To Pronounce
You should be able to pronounce your domain name as easily as you can on your fingers. By making it possible for visitors to share your domain name, you can spread the word more easily. The same procedures can be used to test this as for the “spelling”.
Make a list of ten people who can pronounce your domain name. The name should be simplified if many people struggle to pronounce it.
The main thing you need to remember about your domain name is that you and others should be able to pass it along easily. The only way for that to be possible is if it’s-
- Easily spelled and understandable
- Pronunciation is easy.
6. Do not use hyphens or numbers
Do you remember how you should spell and pronounce your domain name easily? It is more difficult when there are hyphens and numbers. What if Facebook included a hyphen?
Do you know about this new website called Face-Book? The ‘Face’ and the ‘Book’ have a hyphen between them.” This might have prevented Facebook from spreading so quickly. You want a smooth and punchy domain name – hyphens and numbers can hinder that.
7. Your website should be targeted with “niche” keywords
It is important to tread carefully when using keywords to improve your SEO! Your domain will come off as generic if you try to awkwardly stuff keywords into it (as we discussed before).
Your domain should be prefixed with keywords if you decide to use them. You’ll get the most benefit from them there. There are many tools available to find keywords, including and
8. Consider the long-term over the short-term
Are you ready to tie the knot with your domain? It will define your brand for years to come, which is why you should be concerned. You will lose money, branding, and SEO rankings if you change your domain in the future. It’s a major pain!
Choose a domain that will last a long time. A domain name such as OptimizedSEO.com could be appropriate if you help businesses optimize their websites for SEO.
Your domain name might need to be reconsidered if you anticipate expanding into more general digital marketing services like email marketing, PPC, etc. in the near future. When you think you might expand beyond a niche, don’t lock yourself into one. Selecting a domain name should be based on your long-term vision.
9. Make sure it is not already trademarked or used
You should check the availability of a specific domain name on social media sites and if it is already protected by trademarks before registering it. A domain name and social network handles should be the same if you want to build your brand. As a result, your visitors, customers, and fans will find you easier.
Don’t choose names that already have trademarks; stay away from them.
What is the best way to check whether a potential domain name is in use on social networks and trademark databases? Tools like make it easy.
Make your social media profiles original if it’s taken.
10. Use Domain Name Generators When Stuck
The words you might use in your domain should at least be vaguely familiar at this point. Some of those words may already be taken, trademarked, or just don’t have the “sound” you’re looking for.
There is a reason why domain name generators are so helpful. Your ideas can be turned into fresh, available domains using these generators.
We recommend the following domain name generators:
- The tool lets you type in a word, and it will come up with ideas containing, beginning with, or ending with that word. tool searches for domains that match your keyword and other keywords.
- You can search keywords, find expired domain names, and generate new names with.
Final thoughts
The process of choosing a domain name for your site can initially seem intimidating to you. There is no doubt that this is an important decision. The process is relatively easy if you do a little research and use the right tools.
You need to follow these four steps to choose your website’s domain name:
- The keywords you decide should represent your website.
- Decide a domain name using a domain name generator.
- Using some simple criteria, pick the right domain name.
- Make sure your new domain name is registered.
